Clue, the leading period-tracking app, has gained the trust of 11 million people with cycles worldwide. With $47.8 million raised from 22 investors, Ida Tin — co-founder and chairwoman of Clue — has rocket fueled the company to become a leading innovator in femtech, whilst staying true to Clue’s core values: privacy, accessibility, and trust. Along the way, Clue has made scientific research on the female body accessible, and is trusted by over 4,5 million readers worldwide.

During our conversation with Ida Tin, you’ll learn about her unwavering commitment to privacy, how the Clue Plus membership created independence, and why it matters to grow a company from a values-driven approach.